Explanation of SEO to clients
Thursday, June 21st, 2007[editor: this post is a condensed version of an email written by Michael Provencher of Sators.com for a client and outlines SEO so well, we decided to post it so that we can direct future clients to it for reading]
[Here] are some things I know as far as SEO. The PAID route, means looking into Google Adwords, Yahoo! ads, etc, etc. Paying for search engine placement. That could be a direction they go, which will mean a little bit of research and communication with them to determine what they are looking to spend, etc.
The “unpaid” route, which still means they pay us, is what we can organically do for them: (more…)