Leese Internet Technology

I have been studying up on some of the latest cool things that HTML 5 is bringing us. I have been so steeped in geo data/software/programming that I have gotten slightly rusty on the whole SEO scene. Can’t believe we have moved into a unified arena for search called “microdata” – this is exciting. Not sure how I missed it but it totally makes sense and I expect to be adding this to as many existing clients as possible. It will completely poise everyone for rich internet experience as far as drawing the right people to the right sites. With semantic mark up this is going to be really exciting. No more visiting the “wrong” site when searching from your mobile device. Really looking forward to seeing how this works in everyone’s favor in the next few years.

I have been writing several blogs for several years. I don’t have very many subscribers but it is a nice way of archiving the things that go on in my life and helps me keep perspective of things. Anyway – one of the blogs has to do with Drag Racing. It is really a running commentary of how my own engine and racing development programs are progressing. On this blog, I recently felt inclined to add a bunch of links that are related to what I do – racing, Pontiacs, etc. The day after doing this I got a SURGE of hits, comments and overall activity. Much of it was spam but it triggered the question for me, “Why?”. Why did all this activity come on the site? It must have been tied to the links. But I thought Google’s PageRank was going the way of the DoDo. How could these links influence and drive blog traffic to my site? So many questions. But I may try another experiment with another blog just to see how it works out and see if it drives traffic. If it does – we may be onto something here

I haven’t talked about SEO in a while – but it is getting more and more complex. Not so much in the common sense side of things – from that perspective it is all good. But there is alot of different technologies involved in creating a full-scope SEO round of updates.

The list could go on. There are so many technologies to learn about that it can be overwhelming. Even for us proclaimed SEO guys and gals.

There have been so many websites that we have been working on lately that it seems we haven’t had any time to write or update our own. Here are some client websites we have had the privilege to help out recently:

• destincharitywineauction.org
• marriagevine.com
• shirtandsimple.com
• condosaletrends.com
• awardconcepts.net
• sendaduck.com
• elarcoiris.net
• yxta.net
• nicevillechamber.org

It has been a great summer – thanks to all who have helped support these efforts.

Love this blog entry:

googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html

It sort of feels like, “finally”. I have had to justify to clients why Flash is not going to get them the sort of search results they want, even though it will have aesthetics for those that are already there. And now, we can have both worlds. I still think text is going to work out better for menus and links because of its minimal bandwidth and accessibility options -but for those things that just serve us better as flash – its nice to know that they will be visible to the engines too. At least, one engine.

Just to let everyone know, if you are having difficulty finding a post on our website, we are moving to a new format that includes our post name in the title. So this means two changes, one is in how the posts are referenced and two is in the names. We are going to select titles that more accurately reflect the content in the post so that search engines are able to figure out what is the most important information in our posts. This is a valuable tip for everyone looking for some easy, cheap seo. Make sure your url has a search term or two that relates to the actual content of the page.

I recently discovered that microformats are being used on Google Maps. Even though I am a few months behind on this discovery, I think that it will really broaden the use and start a trend of incorporating them websites. We have incorporated them into this blog for about a year now, and we really enjoyed enhancing the Niceville Chamber of Commerce website with them and their events. So it will be interesting to see if/how microformats build momentum.

[editor: this post is a condensed version of an email written by Michael Provencher of Sators.com for a client and outlines SEO so well, we decided to post it so that we can direct future clients to it for reading]

[Here] are some things I know as far as SEO. The PAID route, means looking into Google Adwords, Yahoo! ads, etc, etc. Paying for search engine placement. That could be a direction they go, which will mean a little bit of research and communication with them to determine what they are looking to spend, etc.

The “unpaid” route, which still means they pay us, is what we can organically do for them: (more…)