ActiGraph
The ActiGraph is a small electronic device that, when worn by an individual, records and reports levels of activity as well as calories burned, limb movements, sleep levels, and much more!
Project
ActiGraph was ready to move from a PayPal shopping cart process to an Authorize.net integrated solution. Since they offer a subscription based service, the desire was for a fully integrated system for their membership and retail divisions. ActiGraph was also looking for a way to more closely associate themselves with the research institutions that they support, as well as become more accessible to their clients and potential clients as they ventured into the world of commercial products.
Process
- Implementation of a fully functional retail system which included shopping cart software, check-out, invoicing, receipt emailing, and backend order administration capabilities.
- Integration with FedEx's SOAP XML API for rate calculation and address verification.
- Search Engine Optimization (SEO)
ActiGraph’s SEO required Competitive Content Categorization Analysis. This required comparing the web page content of ActiGraph and its competitors and working to make ActiGraph stand out in related field searches.
Product
The implementation of the recommended SEO improvements resulted in a 20-25% increase in Content Categorization Confidence. ActiGraph has been able to handle and manage their orders more easily having their own integration and the subscription process has been streamlined for their recurring billing system. This work also paved the way for the custom software solutions that have been planning and engaging in to facilitate their growth.
