Emailer Gets Tracking and Templating

7/15/2008

We are very happy to have worked with Ryan Fidler on a new email system for a large agency out of Baltimore MD. They needed a very efficient reliable emailer to send out newsletters that are very precisely targeted to their audience. Our part was to build a system that tracks delivery, errors and link clicking in order to provide statisical measures of success. In keeping focus on the CANN-SPAM act, we also had to make sure that anyone who unsubscribed would never receive an email again.

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